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How to Convert Leads into Sales Automatically
Researchers estimate that 50% of leads who are qualified to buy are not ready to purchase immediately. If you call these leads up and push them into making a decision right away, you will likely loose them.
Automated lead nurturing campaigns provide you with a cost effective way to engage leads and convert them to sales when they are ready. Using a series of well crafted emails to your enquiries, you can pre-qualify them before you hand them over to your sales team. This means your sales team spends more time with qualified leads which in turn leads to more sales:
- 50% of leads are qualified but not ready to buy
- Only 25% of leads are legitimate and should go to sales
- 35-50% of sales go to the vendor that responds first
- Nurturing emails get 4-10 times the response of stand alone emails
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