How Does it Work?

Understanding the nuances and timing of your leads will enable you to gain valuable insight into your clients buying patterns and allow you to close more deals quicker.

Lead nurturing allows you to connect with the client through a series of tightly connected emails with specific content that is helpful and relevant to the client. The results of a well-crafted campaign will enable you to guide the client through the qualifying and then sales process without bombarding them with unnecessary phone calls and emails which are not relevant to them. By the time your sales people are speaking with them, the client is educated, interested and prepped for your sales people to close.

Return On Investment (ROI)

funnel

Everything in your marketing plans comes down to the return on investment (ROI). By you being able to automate the initial education and warm up process with a client taking them from a cold lead through to a sale using a pre- defined proven process will enable you to improve your conversions. Imagine an increase in lead conversions of 10-20%, what would that do for your business? Do you tell yourself, only if I could clone my best sales person my sales would explode? Essentially, this is what we are doing, except we are doing this digitally. Once you set your campaign up there is no more work required. Studies show that after 3 months of active user, users experience an average of 32% increase in leads per month.

Why Does Your Business Need It?

Not every lead is ready to buy now. In fact 20% of leads that sales reps follow up on, 70% are disqualified. However, 80% of prospects that don’t make the grade today will go on to buy from you or one of your competitors within the next 24 months.

Benefits of Lead Nurturing

By cultivating your embryonic enquiries, you are able to increase your conversion of unqualified leads into qualified leads, allow your sales team to spend more time with qualified buyers and drive more sales revenue. Studies show that after 3 months of active users, users experience an average of 32% increase in leads per month.