How do I Use Social Media to Make Money?

Do you have the time and can you afford not to use it? The answer is glaringly obvious.

Facebook has over 1 billion users, 600 of which are using the network mobily.YouTube gets 4 billion views per day, 140 million people tweeting on Twitter, 175 million registered users for Linkedin and 33 million people are streaming their favorite music through Spotify.

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In order to get people to engage with your business, you need to give them a reason to want to. It’s not enough to offer a discount or say you are the best at what you do without the credibility to back this up because your competitors say the same thing. People need to feel that you understand what it is they need and want that you care. If you take a step back and look at your business from the outside and went straight to your company website, what message does your brand say? Is your business trying to sell or are you engaging with your clients. Imagine your business in the following analogy. You are a young man or woman, you have been asked out on your first date by someone who you have just met. They seem nice but you don’t know them. So you go out for dinner, catch a movie, go to the beach etc. Over the next 6 months, you learn to trust the person and fall in love and they propose and you say yes. Sound familiar?

Now, let’s look at the same situation differently. You meet someone, go out on the first date and they propose marriage. Would you say yes? Chances are you wouldn’t. Now, let’s look back at your business and website. Are you proposing on the first date to your customers or are you wining and dining them? With a well-constructed social strategy you should be wining and dining all of your current and prospective clients so that they feel compelled to buy from you, not that you trying to sell to them.

What is Your Current Social Media Strategy?

Like other traditional marketing campaigns, social media campaigns require thoughtful planning and implementation. In order for your social media strategy to be successful you need to make sure your campaign covers the following critical steps. They are:

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  • Plan your campaign
  • Create relevant content
  • Set-Up landing pages
  • Write your copy in a speak fashion
  • Distribute Links via social media channels
  • Track and monitor results
  • Analyse and refine